There are a few truths to marketing well on social media, and many misconceptions which can derail your best efforts. Today we're going to clear the air so you can create social media with purpose & consistency.

2020 has changed all of us in one way or another. Your Ideal Client has changed and I encourage you to understand the ways 2020 has changed them. It's the most important, most purposeful work you can do for your business right now. Let's start at the beginning..

The purpose of social media marketing is to deliver relevant, educational, and inspirational content to your desired audience on a consistent schedule. Not to make a quick sale. Let’s eliminate the confusion of social media marketing and clear up some misconceptions so you can #postwithpurpose

The journey your client goes on, from becoming aware of you to referring your services to their friends, is critical to know. Along the way you become part of their life, their story, and you come to matter to them. Here’s how to build that trust over time…

Committing to consistently showing up & delivering value will generate qualified leads and build an engaged audience over time.

Here are 14 examples of content marketing platforms and how to choose the best for your business.

A good Solopreneur knows that they can't be successful by going it alone. A great Solopreneur invests time and money in their Colleagues, their Team, and their Support.

You've hit a slump. You post to social media and, crickets. You post to your blog, no new readers. You haven't had new client inquiries in months. Your pipeline is looking a little scarce and it's starting to weigh on you. First, resist the urge to go down the self-doubt rabbit hole. You are capable, intelligent, and worthy of all the success and abundance life has to offer. But this isn't that kind of blog post. You're amazing and wonderful, definitely, but this is the kind of blog post to tell

So often we look to external factors when we're trying to solve an issue. Reading, podcasts, social media... it's all input. So. Much. Input. It's valuable (mostly) but at the end of the day, we are well equipped and capable of handling our business. We already have everything we need to make the best decisions for ourselves. Less Input, More Output. Rather than looking externally for the answer, go for a walk and figure it out on your own. Rather than jumping to Google University, think it out.

You are the expert at your craft. You are a phenomenal crafter, attorney, cpa, designer, artisan, author, financial planner, baker, computer programmer. Whatever your craft, you are the expert. You are passionate about what you do and what you make and whom you make it for. You have trial & error-ed. You have failed and improved; truely grown in your craft. You can deliver a phenomenal product. How do you find the people who need and want what you have to offer? Marketing.

In an effort to create robust systems that maximize productivity and results, I’m always on the lookout for ways to better manage my time. As a solopreneur, I have the awesome responsibility of producing exceptional work for my clients, as well as growing and nurturing my business.

Visionaries love to dream big. They can think up the next big idea, innovate, create, nurture relationships with major clients, are often looking outside of the company to what’s next. They have a large scope for creativity and oftentimes think in the abstract. Integrators are the do-ers. The ones who pull it all together into a cohesive, streamlined action plan. They can build a strategy plan out the Visionaries coffee napkin notes. They manage communication across an organization and ensure that

If you run a profitable service-based business then you understand and agree that you cannot do everything on your own. At some point, you hit a tipping point and realized that you would make more money, find more enjoyment, and could tackle bigger and better things if you delegated certain parts of your business elsewhere.

I’m a list maker by nature. I love a good to-do list and I make at least six every single Sunday. But lately I’ve been using Thought Mapping as a go to tool for brain dumping and idea generation. It’s a tool that many visionaries use to capture ideas, and as an Integrator, I’m more of a check-off-the-box person rather than a thought bubble person. Lately though, as I’ve been mapping out my goals and strategies and working from Big Dreams down to a to-do list, I’ve been using this tool and it’s been

Social media can be an effective and fun source of information if it’s used with integrity, intention and empathy. At W&O we have a social media philosophy rooted in integrity and backed by the values we hold for marketing in general. To give you an idea…

Time management is a struggle for just about every entrepreneur I know. If you’re a visionary or someone who tends to think in the abstract (big picture thinking), time management can be especially challenging. At its root, time management ensures that the right thing gets done at the right time. If you have a plan for the day, for example, and you’re able to check off those things on your list, you feel like you’ve won the day, right? Alternatively, we’ve all once hit 7pm and felt like “what the

Let’s talk for a minute about outsourcing areas of your business and why it’s not only helpful, but necessary if you’re looking to expand or grow. First, why outsource? Why would you hand over the keys of critical functions of your beloved business to someone else? We’ll explore some key reasons why it’s a great thing to partner up with someone who has a totally different skill set than you. Let’s assume that you provide a service or make a product, your business is profitable and you’re a motivated

First of all, take a moment to pat yourself on the back. If you’ve hired admin support or marketing support, your business is killin‘ it and you know the value of your time. This is a big milestone! Congratulations! Now that you’ve hired some help and outsourced your marketing needs, here are a few tips that’ll set both parties up for success for a long, healthy, happy partnership. Tip #1 - Set Clear Expectations What are you hoping to achieve? is your marketing team on the same page? Does every

I recently gave a presentation on this very topic. It's top-of-mind for a lot of folks as we're ending 2018 and thinking about what we want to be different in 2019. It's really very simple in theory, but very hard to execute. There's a cycle that must take place and specific steps that must be completed in order to get exactly what you want out of your life, your business, your relationships, your career, your health, your mindset. It takes effort and time, and this is the struggle. Here are a few

I read some great books this year, fiction & non-fiction, and thought I'd share a few that stood out to me and really made an impact. These books made a difference in big and small ways in my life and business, and I've shared a bit about that in this post. Also, check out the books on my reading list for 2019! I'd love to hear what YOU are reading or looking forward to reading as well. Share in the comments below! The Miracle Morning, by Hal Elrod For anyone thinking about making New Year Resolution

No doubt, we love SMART Goals over here. When used with intention, they can turn the biggest dream into a action plan. When thinking about your business’ strategies, consider using SMART Goals to help you clearly define the tactics in which to support your strategy. We’re planning big things for 2019, and we rely on SMART Goal methodology to help us think through really tough questions. Does going after this goal really line up with our value proposition? Does spending energy, money, and time on