After years of marketing and communications, we know specific types of marketing content that will improve your reach, engagement, and yes, increase SALES!

Kelly opened her business in 2016 and the changes, saturation, and trends on social media have changed a lot. Kelly’s sharing how the ever-changing social media landscape is influencing small businesses growth rate and return on investment over time. Specifically, she is digging into the “tried and true best practices” for social media marketing and exploring whether or not those are still relevant.

Constantly coming up with new ideas for content can be difficult. If your brain is either running on empty and you’re at a loss for good ideas, or you have too many ideas and aren't sure how to turn them into money-making content, tune into this episode.

Who is the “perfect” client for your business? Do you need some help figuring that out? Now, how do you go about attracting that client? Bring paper and a pen to this episode, I’m holding a mini workshop on appealing to your ideal clients. I have 5 steps to help you learn how to stop chasing and start attracting your ideal client.

Have you ever thought about what success looks like for you? Is that definition the same all the time, or does it change as you and your business do? We can’t always be in growth mode, and it’s time for us as women entrepreneurs to flip the script on the definition we’ve been taught and conditioned to believe to fit all the different seasons of our lives and businesses.

If you have a business, you’re probably wanting to grow in some way, right? Whether that is growing your revenue, client roster, knowledge, or audience…marketing is the answer that supports that growth. But growth happens in the consistent habits of the day to day, and although the growth timeline & trajectory of your business is completely up to you, you need a plan for maximum effect.

Does the thought of addressing controversial topics in your marketing material make you cringe? Or you want to speak up but you’re stuck wrestling with what to post? If so, you’re in good company because many entrepreneurs struggle with anxieties around what to say (or what NOT to say!) on their brand platforms about hot button issues in the news.

Are you trying to DIY your marketing strategy but between staying consistent, building your business and making money, you’re not sure what is working? Today I’m breaking down my TOP tips you can use right now to create meaningful content for your audience, how and what to measure to be sure ALL your effort comes back to you tenfold. I'm not talking about hustle, stress and overwhelm by trying to be in ALL the places, all the time.

Are you feeling frustrated, overwhelmed or confused when it comes to using Instagram for your business? Joining me today is Amanda Holliday of @2Lsmarketing. She is an Instagram expert who teaches small business owners how to show up authentically, consistently, and professionally on Instagram. Listen in to this episode for insights on best practices for what TYPES of content to post, a unique hashtag strategy, and KPI’s that will help you better leverage IG for your business right now.

The growth rate of your business is completely within your control! Metrics show you the facts and tell you a story. WHAT you choose to do with those facts will help you achieve your business goals. But with hundreds of metrics available to you, how do you know which ones matter, what to pay attention to, and what will help you make better decisions for your business?

Does the idea of sitting down to create content for your business make you want to run and hide? If you find yourself avoiding this important piece of marketing or spending hours creating new content every week, you don’t want to miss this episode because it doesn’t have to be that way! I’ll teach you my simple 5 step system that will help you get clear on WHAT you need to be doing and HOW MUCH time you should spend on your marketing, so you can attract and excite qualified leads who want to work with you (while seeing the value it brings to your business!)

It’s January, and if you’re like many entrepreneurs, you’re probably spending some time now setting goals for your life and business for 2022. If you’ve found goal-setting (or achieving those goals!) difficult in the past then this episode is for you! Today I’m joined by Certified Professional Business Life Balance Coach, Jennifer Kim, to teach you how to not only set intentional goals, but how to set BETTER goals this year.

Email marketing is said to be one of the MOST PROFITABLE marketing tactics at the moment, delivering one of the highest returns on investment. But, as a small business owner, you’re a bit apprehensive. Is it really worth the hype? And what IS the right number of emails to send? Isn’t it spammy to send people emails? I hear you, and I’m here to help!

Have you heard of content marketing before? Do you want to know how this strategy can connect you to your desired audience while making a big impact? Then this episode is for you! Tune in to hear what content marketing looks like, why you need it, and how to establish the framework for the strategies that feel good to YOU while solving problems for the people you want to work with.

You’ve created your offerings, they have REAL value, and you’re excited to help people...but no one knows what you have! If you feel like you’re not getting the amount of clients you want, you’re not alone. This is a common issue among service-based business owners, and I have simple fixes that can help!