Free Resources To

GROW YOUR BUSINESS

16 LEAD MAGNET IDEAS

Growing your email list starts with adding lots of value For Free! Here are 16 options to get you started. Remember, think about what your audience needs to learn from you. 

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PLAN YOUR CONTENT INTENTIONALLY & WITH EASE

Purposeful planning will make creating valuable content simple & easy!

  • Identify the themes essential to your business and to your Ideal Client.

  • Know exactly what to talk about when you create content for social media.

  • Space for 30 topic categories completely customized to your business and your expertise.

  • Ideate new lead magnet ideas to implement over time to grow your audience.

  • Writing prompts to help you hone your message with purpose and intention.

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The 2 Most Common Reasons You're Not Booking More Discovery Calls
The 2 Most Common Reasons You're Not Booking More Discovery Calls

In my experience working with service-based business owners, there are usually two reasons why their phones are not ringing off the hook. Both are simple fixes that just require some focus and attention.

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Three Methods for Batching Your Marketing Content
Three Methods for Batching Your Marketing Content

When we say “batch your marketing content” it means to create multiple pieces of like content. When you make a batch of cookies, you don’t make the batter to make one cookie. You make a whole bunch of cookies. As with your social media content, you can make a whole bunch of social media posts at one time, write a few blog posts in one sitting, or create a few months’ worth of email marketing content in a few hours.

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DAILY TIPS ON INSTAGRAM…

 
Choose where to put your time and energy and adjust your goals according to the amount of energy and effort you're willing to spend on it. If growing your email subscriber list is important to you in 2023 a high-converting optin is step one. And wh
Planning for 2023 looks like... More Joy, More Fun, More Rest, More Peace, More Purpose, Deeper Impact, Authentic Connections, #willowandoakbusinesssolutions #2023 #christmas #wishlist #seattlesmallbusinessowners #marketingstrategy #marketingc
I'm wrapping up my sixth year as a business owner, and for the most part I've absolutely loved entrepreneurship. It was a necessary move for me (which you can learn about in the first episode of The Marketing Solutions Podcast), but would I do some t
I coach my son's second grade basketball team. It's a hoot, me and a bunch of 7 year old boys. Every time we meet, without fail, we talk about attitude, sportsmanship, effort and perseverance. We talk about this on purpose because they have a life-co
In our next newsletter we're talking about conversion rates. How to understand yours and why it matters to know how to figure it out. It's heavy on the math, and there is even a story problem (!) so grab your calculator. If you're not a subscriber, y
Our "done for you" service will be waitlisted as of January 1st. If you've been considering working with us or outsourcing your marketing activities, nows the time to get a consultation on our calendar. This service will not be available af
Your audience wants answers to a few specific questions. Creating content that answers these questions alleviates their objections and builds trust over time. #willowandoakbusinesssolutions #seattlesmallbusinessowners #idealclient #questionsanswere
Stay in touch with the people who matter to you, in life and in business 💛 "Marketing" is the term we use for the latter. #relationships #relationshipbuilding #networking #businessconsulting #businesscoach #marketingcoach #marketingconsu
Three easy & simple ways you can support small businesses this holiday season: 📲 Share their social media content on your page or post about their business and tag them 💻 Share links to their website, shop or social media in your marketing, i
Our company is committed, unwaveringly, to our values. In order to honor our values, to be in alignment with what matters to us, we choose sufficiency. Enough-ness. Enjoying the feeling and freedom of "right-sized-ness." Sometimes that m
My favorite quote this month: "Match your expectations to the energy you're willing to give." - Kendra Adachi (AKA @thelazygenius) #managingexpectations #goalsetting #expectations #smallbusiness #entrepreneurship #motivationalquotes #thela
We have some news! We're sharing a few changes happening at Willow & Oak, and if you're interested and not on our email list, be sure to subscribe so you can find out first. We're sharing our news later this week. Link to subscribe: www.willowan
👉Your marketing efforts matter because you lose the ability to stay top of mind as the referral of choice by not taking the time to nurture your audience. An influential referral partner replied to our client in response to her latest email newslet
A recent (2022) email marketing statistic "33% of marketers send weekly emails and 26% send emails multiple times per month." Source: @Hubspot - How often do you send your audience email marketing material? Weekly, Monthly, Quarterly, Never
Our digital home got a glow up! Thank you to @candicescottdesign who could see the vision and potential for our website and knew the power and value that it could provide for the brand. She executed that vision flawlessly with professionalism, creat
The marketing tactics which achieved certain results which we knew to be true and reliable back in 2017 are simply harder and harder to achieve today. The exponential social media growth you could expect from specific actions, just don't result in th
Client Case Study: One of our clients came to us KNOWING that she didn't want to have a social media presence altogether. It was the right decision for her personally and she didn't want to showcase her business on social media platforms at all, even
Email is where it's at 📨 Listen to "The Case for Prioritizing Email Marketing in Your Marketing Strategy" anywhere you listen to your podcasts or directly here: https://buff.ly/3yhfmXL #willowandoakbusinesssolutions #themarketingsolutio
⏱️Set a schedule that you can follow to create your marketing content. 🙌We teach our clients how to create excellent marketing material in 2 hours a week or less. This includes their owned media, social media, email newsletters, track their analyti